Digital Darwinism: Branding and Business Models in Jeopardy
| Autor | Ralf Kreutzer |
| 5143899765 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. Über den Autor und weitere ...
Prof. Kreutzer has published more than 40 books on the fields of marketing, dialogue marketing/direct marketing, Customer relationship management (CRM), online marketing, digital Darwinism, dematerialization, change-management, digital transformation, digital branding, digital business leadership and Artificial Intelligence. He has partly worked with competent partners from science and practice.
Digital Darwinism: Branding and Business Models in Jeopardy. London 2015, ISBN 978-3-642-54400-2. Ralf T. Kreutzer, Karl-Heinz Land: Dematerialisierung – Die Neuverteilung der Welt in Zeiten des digitalen Darwinismus. FUTURE VISION PRESS (Eigenverlag), 2015, ISBN 978-3-9817268-0-0.
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Klappentext zu „Digital Darwinism “ Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat ...
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Anmerkung: Der Autor dieses Beitrages präsentiert hier zum großen Teil die deutsche Übersetzung seiner, als Lead-Autor verfassten, Veröffentlichung von der Hawaii International Conference on System Sciences (HICSS) 2018. Um auch nichtwissenschaftliche Leser/Leserinnen für das Thema zu begeistern sowie Managern den Einstieg in diese hochaktuelle und bisher kaum erforschte Thematik zu ...
